Case studies
We have conducted bespoke consumer research across more than 50 markets worldwide.
We have uncovered human needs, improved operations, and unlocked commercial potential across more than 15 different industries – including pharma, financial services, retail, NGOs, and public administration.
Here are some examples of our work.
Financial services provider
Cost reduction · Text-as-data
B2C company
Market entry · Brand name testing
Canadian Urban Libraries Council
Impact assessment · Public infrastructure
Pharmaceutical company
Data strategy · Workshops & upskilling
B2C company
Market entry · Consumer segmentation
Danish NGO
Market potential assessment · Consumer segmentation
Public authority
Public administration · A/B testing
Pharmaceuticals industry
Consumer insigths · Social listening
Philanthropic association
Evaluation · Impact assessment
Djøf
Positioning · Text-as-data
Non-profit organisation
Network analysis · Text-as-data
Pharmaceutical company
Evaluation · Operational excellence
Multinational retail company
Data strategy · Composable CDP
Therapy provider
Market research · Consumer segmentation
“You came riding into IS IT A BIRD's town, swinging your guns and your hats, just when I was in need of a little data science saving, and you did save the day. For anyone in need of data gunslingers, look no further.”
Sune Holm Thøgersen, Co-CEO, IS IT A BIRD
Business strategy
Guiding brand positioning, mapping stakeholder landscapes, assessing market potential, informing customer acquisition strategy, identifying expansion opportunities.
Product innovation
Identifying consumer pain points, building needs-based customer segments, assessing product-market fit, uncovering feature preferences, refining value propositions.
GTM & marketing
Guiding market entry, targeting psychographic consumer segments, informing pricing strategy, A/B testing messaging and campaign assets, tracking brand reputation.
Customer success
Designing bespoke evaluation frameworks, improving customer retention through behavioural insights, locating efficiency gains in current service delivery and customer support.
Advocacy & mobilisation
Professionalising non-profits’ donor acquisition, community-building, and membership growth, demonstrating social impact to stakeholders, powering advocacy and fundraising efforts.
In-house insights capacity
Establishing learning agendas and data strategy, building research repositories and customer insights engines, upskilling and supporting in-house insights teams.
Your boutique consumer insights partner
We left traditional consulting to found the human-centric insights consultancy that nobody else was going to.
Based in a former butcher’s shop in Copenhagen, we help businesses make sense of the human needs that drive consumer behaviour.
Partnering with us means dealing exclusively with trusted senior experts. We plug directly into your team, we move fast, and we execute projects from end to end.
“We worked with some other consultants who ran into a lot of trouble on this in the past. Guess they hired the wrong people.”
Director, food & beverage company
Looking for more examples of what makes consumers tick?
It depends ApS
VAT: DK44107244
Guldbergsgade 57
2200 Copenhagen
Denmark