Case study
Helping a trade union explore barriers to private-sector growth to drive media attention and guide positioning
"Growth is not just about GDP and the bottom line. Growth is about people, new ideas, good leadership and a strong working life. That, to me, is responsible value creation – and that is what strenghtens Danish resilience in an uncertain world." – Anne Waagstein, Chair of Djøf Private
Need
In an effort to more clearly identify the needs of their private-sector membership base, Djøf wanted to understand the most pressing barriers to growth and competitiveness for Danish companies.
Solution
We identified key pain points for private companies, the major ones being red tape, insufficient qualified labour, lack of entrepreneurial spirit, and geopolitical unrest.
Process
Using a combination of algorithmic and human intelligence, we structured thousands of free-form text input from private-sector employees and extracted key themes and patterns. The analysis was used in an outdoor ad campaign and was up for panel discussion at Djøf Festival 2025, earning Djøf media appearances. This reinforced their private-sector division as a clear champion of the Danish business sector.
Positioning · Text-as-data
Your boutique consumer insights partner
We left traditional consulting to found the human-centric insights consultancy that nobody else was going to.
Based in a former butcher’s shop in Copenhagen, we help businesses make sense of the human needs that drive consumer behaviour.
Partnering with us means dealing exclusively with trusted senior experts. We plug directly into your team, we move fast, and we execute projects from end to end.
“I still think about that slide all the time.”
Lead Consultant, months after we delivered our key findings
Curious to hear more about this project?
It depends ApS
VAT: DK44107244
Guldbergsgade 57
2200 Copenhagen
Denmark