Case study
Upskilling an in-house insights team to build a massive data repository and formalise research practices
Need
This client had collected massive amounts of qualitative consumer data, with the ambition of collating these into a joint repository for future analysis. An in-house team of qualitative researchers needed to establish common ways of working to facilitate principled archiving, tagging, and analysis of data over time.
Solution
Using our signature principled approach to mixed-methods research, we helped the team build a structured data taxonomy along with a collaborative codebook. This enabled efficient integration of historical data and provided the team with an improved foundation for serving inquiries from the rest of the organisation. To future-proof the repository, we established principles for collaboration, governance, maintenance, and continuous refinement of the data taxonomy.
Process
The process involved close co-creation with the client: workshop sessions, masterclasses, pilot testing, and iteration.
Data strategy · Workshops & upskilling
10 years
of historical qualitative data integrated
11
client-side team members trained
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Lead Consultant, months after we delivered our key findings
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