Case study
Enabling a fast-growing retail brand to deliver personalised digital marketing through improved consumer insights architecture
Need
A multinational retail company was expanding rapidly without proper customer analytics infrastructure in place. In order to improve marketing personalisation, they faced an urgent need to pivot their data stack from catering mainly to financial reporting, adding consumer insights capabilitites as well.
Solution
We performed a data audit and built a proof-of-concept solution based on the clients’ existing data warehouse, transforming raw customer and transaction data into a structure suitable for insights and segmentation. We then scoped business needs and technical requirements for a composable CDP solution, integrating a fully dedicated consumer insights analytics layer directly into existing cloud architecture.
Process
Working closely with C-level and stakeholders across finance, data engineering, and marketing teams to ensure alignment on business objectives, data integration, semantics, and activation.
Data strategy · Composable CDP
+20M
transaction records forming the basis of our PoC solution
3
key markets gained immediately enhanced visibility on customer behaviour
Your boutique consumer insights partner
We left traditional consulting to found the human-centric insights consultancy that nobody else was going to.
Based in a former butcher’s shop in Copenhagen, we help businesses make sense of the human needs that drive consumer behaviour.
Partnering with us means dealing exclusively with trusted senior experts. We plug directly into your team, we move fast, and we execute projects from end to end.
“I still think about that slide all the time.”
Lead Consultant, months after we delivered our key findings
Curious to hear more about this project?
It depends ApS
VAT: DK44107244
Guldbergsgade 57
2200 Copenhagen
Denmark